Australian customers are searching, scrolling and asking AI tools for answers all day long – the real question is, will they find you or your competitor first?

As artificial intelligence rapidly transforms how Australians find information online, the rules of digital visibility are fundamentally changing. Traditional SEO is evolving. Optimising your website for Google’s familiar blue links now means preparing for a world where AI search engines (think ChatGPT, Perplexity, or Google’s AI Overviews) serve direct answers in their own words. In this new era, Generative Engine Optimisation (GEO) is the frontier that sets successful busin